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Executive Coaching :: Leadership Coaching
Career Coaching :: Sports Psychology
Other than Dr. Brusman's successful clients,
what does the media think about coaching?
coaches are not for the meek. They're for people who
value unambiguous feedback. All coaches have one thing
in common, it's that they are ruthlessly results-oriented."
for a conservative estimate of the monetary payoff from
the coaching they got, these managers described an average
return of more than $100,000, or about six times what
the coaching had cost their companies."
goal of coaching is the goal of good management - to
make the most of an organization's valuable resources."
HARVARD BUSINESS REVIEW
companies…offer coaching as a prerequisite to
proven managers, in the understanding that everyone can
benefit from a detached observer."
NEW YORK TIMES
management coaches…can identify missing skills
or style difficulties and other pragmatic tips…"
THE WALL STREET JOURNAL
corporate America, coaching sessions at many companies
have become as routine for executives as budget forecasts
and quota meetings."
INVESTORS BUSINESS DAILY
part therapist, part consultant—and they sure know
how to succeed in business."
coach may be the guardian angel you need to rev up your
benefits of coaching appear to win over even the most
cynical clients within just a few weeks."
Dr. Brusman is a licensed psychologist and transformational personal,
career and business coach. He believes coaching is a collaborative
process of providing people with the resources and opportunities
they need to self manage, develop change resiliency and become
more effective. We utilize career assessments and other emotional-intelligence
based instruments. Clients set clear goals, make optimal use of
their strengths, and take action to create desired changes aligned
with personal values. Employee training development is augmented
by career assessment and career coaching.
While the coach provides feedback and an independent perspective,
the client is responsible for taking specific action steps to produce
the results he or she desires. It is a means for achieving sustained,
far-reaching change...for developing new solutions to leadership
problems...and for bringing insight and understanding to bear on
the factors that guide and shape behavior.
Maynard is a member of the International Coaching Federation;
Marin Coaches Alliance; San Francisco Coaches; and the Professional
Coaches and Mentors Association. He earned the designation Professional
Certified Coach by The International Coach Federation. He is an
instructor for the College of Executive Coaching, where he teaches
courses in assessment-based coaching and marketing your business.
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research of Goleman and Boyatzis shows that the key indicator
of failure for young executives is their inability to develop
||The research of the
Gartner group shows that the key factor in retaining high quality
employees is having a favorable relationship with their supervisor
where they experience the opportunity being treated like an
adult and given the chance to grow and develop.
||The research of Metrix
Global shows that coaching generated improvements in retention,
cost savings, productivity, work output and sales and 69% of
improvements were attributed to coaching.
From a study of 100
executives from Fortune 1000 companies conducted by the Manchester
• 5.7 times the initial investment in coaching is recaptured
• 53% improvements in productivity in execs receiving
• 48% improvements in quality from execs receiving coaching
Executive management coaches are a major key to improving business
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Leadership Coaching Program
A one-on-one consultation focusing on the characteristics of good
• Achieve more
business and personal goals
• Create the best choices
and decisions possible for you and your company
• Enhance leadership capability
• Develop more effective
interpersonal communication skills
• Improve job performance
and develop skills to manage conflict and change
• Clarify causes of behavior
and create a strategy for long term change
• Improve communication
between leaders and their teams
• Resolve problems that
impede job performance
• Increase control over
perform under pressure as team members, team leaders and
as individual contributors. Client
works directly on the unique challenges he or she confronts.
Issue identification, clarification
and resolution the desired goal. An
executive management coach observes the daily interactive
process of the participant, and provides direct face-to face
consultation. The executive management coach brings fresh
perspectives to problems, and helps remove hidden obstacles
to performance. For example, the executive coach helps the
participant look at the individual personalities and styles
involved in work team dynamics to devise strategies for success.
Executive coaching works on levels deeper than simple how-to
techniques. The discovery and implementation of core values
is one kind of organizational transformation that can subtly
shift workforce attitudes from the top down. This can lead
to an atmosphere of corporate enthusiasm and optimism that
is ultimately reflected on the bottom line.
As today's leaders find themselves
increasingly challenged, they realize that they must find
ways to transcend traditional limits. The
executive management coach incorporates relevant examples
from scientific and systematic research, different cultures,
successful sports franchises, as well as from the media.
These examples help to broaden the client's horizons and
create a learning context that fosters creativity and innovation.
With a coach as a committed and personal
partner, participants utilize improved perspective to choose
where to focus attention and resources. They
overcome obstacles that previously limited or frustrated
them. They develop their ability to perform consistently
at optimal levels focusing on improved results.
Executive coaching helps participants
transform stress into optimal performance, and use the kinetic
energies inherent in change as a source of strength. Continuous
learning, change resiliency and enhanced performance is the
response to challenge the executive coach promotes.
Executive coaching is designed for
an individual's unique needs and circumstances. The
process, however, usually has three major steps.
Step 1: Contracting
We collaboratively develop a mutual
understanding of the coaching process, expected outcome,
specific issues and time frame of the coaching. The
Executive Coaching process typically spans a minimum of six
Step 2: Assessment and Development of
A structured interview, data collection
and relevant employee skill assessments to clarify competencies,
values, interests, work styles and other key factors are
employed. 360 feedback performance
appraisal and in-depth dialogue of relevant issues focused
on performance improvement. Executive Coach and client collaboratively
create a development plan that includes developmental targets
and effective strategies for change.
Brusman is one of the foremost executive management
coaches in the United States.
He is continually sought by other executive coaches
to provide counsel on important business and leadership
He utilizes a wide variety of assessments in his work
with senior executives and upper level managers, and
is adept at helping his clients both develop higher
levels of emotional intelligence and achieve breakthrough
results. Dr. Brusman is also highly skilled in the
areas of psychological testing for employment screening,
and multi-rater 360-degree feedback performance appraisals.
As a workshop leader, Dr. Brusman brings exceptional
creativity and enthusiasm to his presentations. He
has a unique way of connecting with everyone in the
group. His workshops are lively, interactive and practical.
As a senior leader
in the executive coaching field, Dr. Brusman brings
an exceptional level of wisdom, energy, and creativity
to his work."
Jeffrey E. Auerbach, Ph.D.,
President, College of Executive Coaching
Step 3: Implementation
Coaching consists of weekly one to three hour coaching sessions
focused on insight, motivation, problem solving, skill acquisition,
career development and solutions aligned with client's vision.
The Executive coach:
• Observes client's behavior and helps him/her observe themselves.
• Creates a partnership with clients engaging in a dialogue
of mutual influence.
• Gives respectful, candid feedback to both client and company.
• Operates with the highest standards of honesty and integrity.
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Coaching for leadership focuses on effective, practical interpersonal
skills and techniques supported by situational leadership theory.
Key concepts addressed include emotional intelligence, group dynamics,
coaching, trust building, collaborative management, recognition
and rewards, change management and influencing skills. Executive
management coaching provides practical tools for developing positive
relationships at work and improving performance. Specific skills
developed include identifying strengths of self and team members,
delivering effective positive feedback, process observation, cultivating
significant peer relationships, rewarding employee behaviors in
non-monetary ways, responding to conflict, and developing a positive
atmosphere for communication.
An increasingly popular and powerful means for leaders and managers
to get information on their performance is the 360 feedback performance
appraisal. Used independently or as part of a management development
program, 360-degree feedback can enhance self-awareness by highlighting
what managers, peers, subordinates, and customers see as an individual's
strengths and development needs. The objective of a 360 feedback
performance appraisal is to improve the competencies, skills, and
behaviors of a single person or group of individuals. A customized
set of competencies for a specific position is developed and individuals
are assessed on how well they demonstrate the desired competencies.
Organizations use 360 feedback performance appraisals for team
building, training needs assessment, performance feedback, promotion
and succession planning, management development, organizational
culture change, and leadership alignment.
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Develop more effective interpersonal skills.
Upon completion of the coaching program, you will have improved
performance in the following areas:
of relational communication principles in organizations.
in self-analysis and recognition of interpersonal skills in
to assess aspects of organizational climate and employ strategies
to Improve the climate.
of coaching principles; ability to apply coaching plan.
of how manager interpersonal skills affect motivation.
of feedback skills.
feedback skills to teamwork situations.
to recognize workplace diversity and develop skills in working
with diverse groups.
to apply strategies of trust building through recognition of
of team dynamics and ability to improve teamwork skills.
stress associated with making organizational presentations.
improved negotiation skills through self-assessment of communicator
style. Improved negotiating skills. Manage disagreements.
recognition and reward skills.
relevant to interpersonal skills and techniques.
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Find meaning and purpose in work you love. Clarify thinking and
behavior patterns and create strategies for change.
As a personal coach, I coach clients with a wide range of concerns.
I practice brief solution-oriented coaching. I have extensive background
and training in hypnosis and guided imagery, and incorporate these
modalities into my coaching practice.
We specialize in the following coaching areas:
• Job stress
• Stress management
• Conflict management
• Attorneys in transition
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Maintain a satisfying balance between work and private life.
Some of the signs that a person is
chronically “distressed” are
constant feelings that everything is urgent. Racing through the
outside world may well parallel what is happening internally, as
the body and mind are unable to keep up the pace. If this rings
true as a description of your usual activities; you will benefit
from learning how to manage time, plan activities and set goals
and fulfill them.
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Clinical Sport Psychology
Improve Sports Performance
Achieving Peak Performance in the Mental Game of Sports
We help athletes develop their full potential and increase their
sport enjoyment. Achieve personal, interpersonal and competition
goals. Breakthrough personal and athletic barriers and reach peak
performance. Alleviate anxiety, increase self-esteem, manage stress,
and focus body and mind.
We incorporate cognitive-behavioral techniques to help you overcome
any negative thoughts and hypnosis to create a positive winning
The Four Elements of Our Model
1. Develop a proper stance or psychological
attitude toward performance.
2. Learn cognitive and psychological skills to deal with any performance situation.
3. Practice hypnosis and perhaps self-hypnosis to enhance performance.
4. Access resources from the past.
We will help you get in control of your game where there is no
doubt of your abilities or fear of the competition, just pure fun
and excitement.Playing in the zone requires a laser-focused state
of mind and mastering specific skills. There are four steps to
Four Steps to Improving Sports Performance
1. Create a vision of what your ideal game looks like.
2. Build on your competence by focusing on one step at a time.
3. Expand your confidence.
4. Achieve mental clarity - full presence in the moment.
We also help retiring athletes navigate the difficult transition
from sports performer to leading a more integrated work and personal
life. We work extensively on discovering meaning, purpose and values
and creating a vision of a desired future. Services include individual
consultation, team workshops, speeches, and coaching consultations.
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Are you uncertain about your next career choice?
Would you like to:
• discover your natural gifts and talents?
• create meaningful work that is aligned with who you truly
• gain clarity about your direction and next steps?
Our coaching process focuses on specific career issues and challenges.
We help you determine how your interests, skills, abilities, needs,
values, and experiences can be optimally leveraged in the right
We collaborate on discovering your true purpose in the world of
work. Uncovering your strengths and talents, we will help you design
a meaningful career aligned with your deepest values and vision.
In today's workplace success requires a business mindset to think
of You, Inc.
We will guide you in:
• Understanding your purpose
• Developing a purpose statement
• Identifying your values, talents and interests
• Building a vision for your future
• Committing to the next steps on your path to creating work
We will help you become more career resilient. You will learn
essential emotional intelligence skills required to become a star
performer. Most of our lives today are accented by series of career
changes with little time for self-renewal. Keeping you energized,
optimistic and inspired in the face of career transition demands
specific skills. You will learn powerful success strategies to
master and respond quickly and flexibly to new challenges.
Coaching areas include:
• Career transition
• Job change
• Job redesign
• Improved career management
• Succession planning
• How to conduct a job search
• How to effectively market yourself
• Entrepreneurial ventures
• Workplace relationships
• Conflict management
• Work/life balance
• Attorneys in transition
Eight Steps in the Career Coaching Process
interview regarding your life history, background, experience,
goals, priorities, interests, and career aspirations.
of a customized battery of validated career assessment instruments
to assess interests, values, abilities, skills, accomplishments,
the foundation of vision, values and purpose
from interview and assessments to increase self-awareness,
determine priorities, and support sound decision-making.
of the world of work.
of possible choices.
regarding the most appropriate career option to pursue.
planning for taking specific steps to achieve career goals.
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CAREER SATISFACTION QUIZ
It is important to discover work that you love and that fits your
values, purpose and vision.
This quiz has been designed to give you an overview of your general
satisfaction and direction with your career, and to pinpoint those
areas you might need coaching to develop.
Print the Career Satisfaction Quiz