MARKETING PRINCIPLES

1. The ability to set goals is the master skill of success.

2. Develop a sense of meaning and purpose.

3. Control your emotions and demonstrate emotional intelligence.

4. Develop a clear strategy.

5. Be specific and measure progress.

6. Link goals to business mission and vision.

7. Engage in ”blue sky” thinking by believing that all things are possible.

8. Clarify your values.

9. Change your thinking, change your life.

10. Make a plan of action.

“You cannot achieve a new goal by applying the same level of thinking that got you where you are today.”
-- Albert Einstein

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