Leadership in Times of Uncertainty: Back to Basics
"When your oven is jammed and your bread is burning - that
is when you will learn to use an oven. People can't learn in a
classroom. True learning occurs 'just in time.'"– Tom
McMakin, COO, Great Harvest Bread Co.
In the wake of tragedy, leaders are faced with challenges that
stretch their abilities and skills. In this global economy of rapid
change and increasing complexity, many leaders struggle to lead
their companies in the right direction. Now, more than ever, there
is increased uncertainty, more complexity, and more chaos. What
do you as a leader need to know?
Everyone is affected by the aftermath of September 11th. In times
of crises, people look to their leaders. Where do you as a leader
find guidance? Right now uncertainty, fear and doubt are more commonplace
than usual. This saps our energy and, unless faced, can put us
into a tailspin of negativity and helplessness.
An effective leader replaces uncertainty,
fear and doubt with purpose, courage and trust. Purpose
provides clear direction in the face of uncertainty. It is the
energetic "magnet” that
pulls people together and points them in a similar direction. Courage
provides strength and commitment in the face of fear. Trust in
one's self and one's purpose overcomes doubt.
Some say that in order to move forward, one must look back to
the lessons of successful leaders of the past, and in particular,
get back to basics. This article reviews basic leadership premises.
According to Warren Bennis, there are
some 850 definitions of leadership. They
range from the inspirational to the operational. Leadership ranks
among the most researched and debated topics in organizational
science. Leadership still remains an enigma, or like Bennis says, "it's
like art, you can't define what it is, but you know it when you
The problem is that we have taught managers and leaders how to
plan, organize, staff, lead, and control organizations based on
concepts and skills from the 19th century and the necessity to
organize large numbers of people for wars.
The 21st century presents us with new demands. Terrorism does
not follow the rules of war and organized combat. We are being
asked to carry on with our business affairs in order not to be
defeated by social and economic collapse. This requires leadership
at all levels.
Leaders often find themselves painfully lacking in knowledge and
skill, perhaps even paralyzed with guilt, anxiety, sadness or rage
and unable to devise a strategy and set of behaviors that will
work in these complicated times.
Even in this 21 st century, the bio-psycho-social framework of
organizations is still rooted in division of labor, hierarchy,
leadership and follower-ship. Leaders at every level in any organization
will need to formulate and implement different strategies for survival
in this new world and new economy, even more so with new uncertainties.
The job of the leader is to get results. A leader must carve the
problems into manageable tasks that can be clearly articulated
and measured, and then maintain a relentless focus on achieving
results through the implementation process.
Management is about coping with complexity: it brings order and
predictability to a situation. However, that's no longer enough.
To succeed, companies have to adapt to change. Leadership, then,
is about learning how to cope with rapid change.
Leading or Managing?
How does this distinction play out?
1. Management involves planning and
budgeting. Leadership involves setting direction.
2. Management involves organizing and staffing. Leadership involves
3. Management provides control and solves problems. Leadership
In order to do so, great leaders inspire and motivate by holding
up a guiding vision with passion; they model integrity, create
trust, and boldly take risks with enduring optimism and faith.
Warren Bennis provides some basic tenants of good leadership in
his classic book, On Becoming a Leader (1994). The first basic
ingredient of leadership is a guiding vision. The leader has to
be clear about what he wants to do, professionally and personally,
and must show that he has the strength to persist in the face of
setbacks and failures.
The second basic ingredient of leadership is passion : the passion
for the promises of life, combined with passion for a vocation,
a profession, a course of action. The leader who communicates passion
gives hope and inspiration to other people.
The next basic ingredient of leadership is integrity, keeping
commitments, doing what you say. It is the basis of trust. You
can't have trust without integrity, and it cannot be acquired,
but must be earned.
Two more basic ingredients are curiosity and daring (courage).
The leader wonders about everything, wants to learn as much as
he can, is willing to take risks, experiment, try new things. He
does not worry about failure, but embraces errors, knowing he will
learn from them.
Daniel Goleman proposes that the bedrock of successful leadership
is emotional intelligence. The leaders who achieve the best results
are emotional polymaths, capable of combining emotional competencies
into different leadership styles.
Here are the basic leadership styles from the Harvard Business
Review article of Goleman (March 2000):
1. Coercive: demands immediate compliance
2. Authoritative: mobilizes people toward a vision
3. Affiliative: creates harmony and builds emotional bonds
4. Democratic: forges consensus through participation
5. Pacesetting: sets high standards for performance
6. Coaching: develops people for the future
Many studies have shown that the more styles a leader exhibits
the better. Goleman says that those who master four or more styles
create the best climates and performance. He identifies authoritative,
democratic, affiliative and coaching as the four styles in combination
as most able to influence organizational climate and performance
positively. The most effective leaders switch flexibly among the
styles as needed. They are sensitive to the impact they are having
on others and adjust their style to get the best results. Leaders
who don't have all the styles available at their command can augment
their styles by working with others whose styles are complementary,
as with leadership teams. Another way is to expand one's repertoire
of styles through development. Many experts agree that coaching
is the most effective method of developing leadership styles.
Leaders apply the style that best suits the challenges of the
present moment. Not unlike Blanchard and Hersey's Situational Leadership,
Goleman says that leaders have to take into account the needs of
the people being led as well as the situation at hand.
Bennis says that three things are at the top of the list for leading
during a period of unprecedented and transformative change.
with the status quo is unacceptable.
key to competitive advantage will be the capacity of leadership
to create the social architecture capable of generating intellectual
need from their leaders three basic qualities: direction, trust
Restructuring or re-engineering a company will not produce the
results needed for prosperity. It takes innovation. It means getting
the best out of people by empowering them, supporting them and
getting out of their way. Attracting and retaining talent doesn't
happen under bureaucratic or command and control leadership. Intelligent
leadership aims to release the brain power of knowledge workers.
"A leader is a dealer in hope." – Napoleon Bonaparte
According to Bennis, full, free self-expression is the essence
of leadership. Leaders know who they are, what their strengths
and weaknesses are, and how to fully deploy their strengths and
compensate for their weaknesses. They also know what they want,
why they want it, and how to communicate what they want to others,
in order to gain their cooperation and support. They know how to
achieve their goals. The key to full self-expression is understanding
one's self and the world, and the key to understanding is learning
from one's own life and experiences.
This is consistent with the work done by the Hay McBer Group on
emotional competencies. Self-awareness is the foundation for building
competencies in the other three areas of emotional intelligence:
self-regulation, social awareness and social skills. Leaders must
develop their self-awareness in order to increase their leadership
skills with others. The process of becoming a leader is much the
same as the process of becoming an integrated human being. For
the leader, as for any integrated person, life itself is the career.
Most of the research agrees:
are made, not born, and made more by themselves than by any
leader sets out to be a leader per se , but rather to express
herself or himself freely and fully.
are all life-long learners and have taken charge of their learning.
They are all concerned with a guiding purpose, an overarching
Leadership and learning are indispensable to each other."
– John F. Kennedy (1917-1963), from the speech prepared for
delivery in Dallas on the day of his assassination, Nov. 22, 1963
How Is Leadership Developed?
How does one acquire and develop leadership skills? New strategies
and implementation methods must be based on the fundamental idea
that individuals and organizations are becoming self-organizing,
self-directing and self-regulating. Everyone working in organizations
should be working to gain mastery of the concepts and skill of
reflective self-awareness. As they do, they will be more productive
and display the features of self-efficacy described by Bandura
(1977, 1982). Leaders and players at every level in an organization
who display self-efficacy are more resilient and therefore better
able to mitigate the effects of stress, burnout and impairment.
"The wicked leader is he who the people despise. The good
leader is he who the people revere. The great leader is he who
the people say, ‘We did it ourselves'." – Lao-Tzu
The question then is how to develop self-awareness. Those who
know and understand themselves well have increased skills in social
and networking arenas; this shows up on the bottom line.
Richard Kilburg in his book, Executive Coaching: Developing Managerial
Wisdom in a World of Chaos, says that executive coaching plays
a central role in enabling individuals, teams and organizations
to develop capacities. Organizations using coaches will increasingly
see human wisdom being created and practiced by larger numbers
of individuals and groups of people.
Behavior change that is sustainable and dependable under stress
requires consistent encouragement, practice and feedback. High-level
behavior change needs time to develop, time to be tested in action
and time to be refined. This cannot happen in a vacuum. Development
occurs out loud, in relationship with others and within context,
be it personal, business or organizational.
A quality executive coaching relationship
will encourage key factors for developing leadership skills. Behavior
change occurs when the following are present:
and ownership of the need
2. Action taken to effect change
3. Repeated action and practice in real-world situations
4. Feedback that is trusted and accurate (from peers as well as
5. Time for new habits to develop
6. Skilled coaching in recognizing competing values and commitments
as well as underlying assumptions and governing variables to mental
Adapted from Ken Kesslin, Executive Talent, 2001
Executive coaches help leaders to develop skills of self-observation,
self-awareness, self-responsibility and self-mastery. These skills
allow leaders to continue to grow long after the coaching relationship
Good coaches provide thought-provoking questions, personal exercises
and assignments to help leaders maximize their unique gifts and
talents. Coaching develops extraordinary leaders. Extraordinary
leaders produce extraordinary business results (Kesslin, 2001).
An Important Message to Business Leaders from
Business after September 11 will be fundamentally different because
it must have:
• A heightened sense of awareness
• A greater assumption of responsibility
• A more intense commitment to greatness
• A greater respect for freedom
• A promise never again to be negligent about global realities
and never again be forgetful about our deepest • values
This must be made visible in the way a company does business,
in how a company relates to its customers, in the way products
and services are designed, and in yhe quality of delivery and follow
Free enterprise is the embodiment of the idea of liberty. The
most patriotic thing to do is to build a strong economy, one that
has the wherewithal to take care of all of the social issues with
which a nation has to contend. The future of our nation and of
freedom in the world depend on this message being given and heard.
A business needs to embody all the virtues of a free people. And
a business needs to be the very clearest and the very strongest
ambassador to the world of:
• What freedom really means
• How to bring it about
• How to preserve it
• How to spread it
• How to defend it
Freedom does not mean license. Freedom
means responsibility and accountability – and not just for oneself but also for the
greater whole. A great business is a business that reflects these
values – a commitment that becomes also the critical success
factor for economic success.
Are you thinking about the higher purpose of your particular business?
What is it now? What is it to be? Tell us about it! Your market
wants to hear it!
Copyright ©2001 Peter Koestenbaum.
Used with permission from the author: www.PiB.net
Resources is a Leadership Consulting, Training and Executive Coaching
Firm Helping Companies Assess, Select, Coach and Retain Emotionally
Intelligent People; Emotional Intelligence-Based Interviewing and
Selection; Multi-Rater 360-Degree Feedback; Career Coaching; Change
Management; Corporate Culture Surveys and Executive Coaching.
Dr. Maynard Brusman
Consulting Psychologist and Executive Coach
Trusted Advisor to Senior Leadership Teams
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